How to plan silver jewelry collection for wholesale market

Our Latest Collection as the Silver Jewelry Wholesaler

Ordinary silver jewelry retails would annouce their new collection to keep customer attention (in marketing, things that not move is dead, right?)

Then retail jewelry shops will snatch all occassions both on traditional calendar (like recent father day) and special events that have no plan before (such as the royal wedding of Prince William and Kate Middleton) but how about the manufacturer or wholesaler like us?

The jewelry manufacturer can create collections as well to be the "inspiration" for retails to adapt as their great idea to attract final customers. But we cannot publish more frequently like jewelry shops because of production quantity concern.

As RAINBOW, we tend to display new collection per season according to calendar, spring, pre-summer (like valentine), summer, autumn, pre-winter, winter, totally six collections per year, one collection per two months. But what more special is we have to publish "in advance", not hot on the calendar date directly, maybe forcast more than half a year to real season date because it will be "idea" for retails so we have to let them take more time to prepare.

Our latest collection, Victorianotic, marked as the collection for "Pre-Winter", for exanple. We create product theme, model photoshoot, display and backdrop in our showroom, published as newsletter, even our website theme.

But we cannot miss the "very very special occassion" also. Believe it or not, our inspired royal engagement ring made of 925 sterling silver and big blue CZ setting has enormous order that you cannot imagine!



RainbowSilver is the Thailand leading manufacturer and exporter of fine handmade 925 sterling Thailand silver jewelry. More than 100,000 designs you can choose such as 925 plain silver, stamping silver, cubic zirconia, pearl, marcasite, hammered, diamond cut, enamel, scratched, dotted, sandbrush, satin and other plating (anti-tarnish, ecode, rhodium, black rhodium) or texture for silver jewelry. Moreover we have many kind of silver jewelry like Chocker, Bracelet, Bangle, Ring, Toe Ring , Hair Clip ,Earring, Belt, Pendent, Anklet, Body Pierce, Watch, Bag, Accessories, Locks, etc. We have showroom on Khaosan Road, Bangkok, that provides wide ranges of jewelry products as plain silver, stamping silver, dotted silver, handmade silver and other silver jewelry. more

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